My current company (Mojo Up Marketing + Media) bought the naming rights to a multi-sport athletic facility just north of Indianapolis in Noblesville, IN. So, we do all the marketing and design for the Mojo Up Sports Complex. Ghost Energy bought a banner ad to be displayed in the basketball court area.
For the banner design, I wanted to be on brand with Ghost Energy's identity, so I did some research to understand the vibe and the tone of the overall brand, what products they offer, and who their target audiences are. I wanted to give them a variety to choose from, so I created five different variations. Ghost Energy ultimately chose the orange banner for print.
