One great designer, Michael Jeffrey (MJ for short), from HGTV's show "Good Bones" wanted to create video content for his very own app. Staying true to his roots, the app's main focus is MJ's journey through Indianapolis to help promote local businesses while creating engaging videos to learn more about these gems around the city, while also having the opportunity to buy products from them. "Homegrown [with] Michael Jeffrey" was born from this idea and has been brought to life by Voxi.
I created a mood board, logo design sheet, and mobile app prototype to help guide the creative direction for this project. MJ is such an easy-going and talented person who is highly interested in interior design/architecture, cooking, art, and horticulture. Some adjectives he wanted to be integrated into the design are "bright, eclectic, family-friendly, sophisticated, and transitional". Users can open the app and watch MJ's exclusive content while they shop from small local businesses all at the same time!
Moodboard
Logo design sheet
IOS screens
Prototype video